LV= KidZone has been running for 11 years and works by giving children free colour-coded wristbands that match up with clearly marked zones along the seafront. Specially trained LV= KidZone staff, as well as seafront rangers and RNLI lifeguards, are then on hand to help reunite missing children with their families.
Assistant Senior Ranger Tom Harris said: “Bournemouth and Poole’s beaches are extremely popular throughout the summer holidays and our soft, golden sand makes them the perfect playground. Each year, we team up with LV= on the KidZone scheme to make sure that children have fun and stay safe on our award-winning beaches.”
Sam Preece, Head of Corporate Responsibility at LV= “As always, we’re delighted to be supporting LV=KidZone. It is such a simple but effective scheme, in 2016 184 lost children were reunited with their families. The extension of the scheme to include Poole is really exciting for us and the team, as it means we are able to help keep many more children safe along the Bournemouth and Poole coastline”
Parents and families can find out more by enquiring at the Tourist Information Centre in Pier Approach.