Openwide International launch major re-brand as Adventure Attractions

Openwide International has unveiled its exciting new brand identity and will now be known as Adventure Attractions with the tagline ‘Discover Adventure in every experience’. The new branding represents the growth and diversification of Openwide over the last 32 years. 

Openwide was formed in 1992 as a company of producers and imagineers who designed innovative attractions, shows and new and original themes for events, conferences, and trade launches. As a result of numerous successes, the company has now diversified into an ever-greater range of projects across the industry and has developed its own multi award winning in-house brands and operations. 

These include a 25-year lease and partnership with Bournemouth, Christchurch & Poole council to develop and operate Bournemouth Pier and a long-term management contract with North Norfolk district council to operate the grade 2 listed Cromer Pier and pavilion theatre. In house attractions developed include RockReef Indoor adventure attraction, the PierZip and the Cromer Pier Variety Show.

Openwide have used the extensive experience and knowledge gained from their successful in-house operations and the necessity to generate optimum returns on investments, to act as operational design consultants for an impressive array of clients across the globe, including names such as Warner brothers and Virgin holidays, helping them to optimise returns economically, socially, and environmentally. 

Managing Director Sarah Hunter commented, “I believe our new brand identity of Adventure Attractions represents the growth of the company over the last 32 years, and it better reflects the services we offer and the direction that we want to take the company. Our tagline ‘Discover Adventure in every experience’ aligns with our vision of creating fun, memorable experiences for all. We believe adventure is about more than thrilling rides or sports attractions, it is about creating excitement & discovering something new, which to some people could be as simple as trying a new food or activity.”

“This is the start of an exciting new chapter for the company as we actively look for new opportunities to grow and expand our portfolio of attractions.”

All new business moving forward will be developed using the Adventure Attractions brand. Openwide International and Openwide Coastal are still trading companies and the re-brand to Adventure Attractions will not affect any current contracts or suppliers.